Anatomy of a good social media engagment

Just a quick note to document an engagement this morning that made me think, “I wish all our engagements were as good as this one.”

We noticed some tweets this morning about an article on Active Rain concerning some statistics in our 2011 Profile of Home Buyers and Sellers. With over 50 comments, it was a popular post. There was some question though as to what the numbers really represented. I contacted our research department (who creates the profile) via email to give them a heads up.

Research agreed that further clarification would be helpful and wrote a blog post about the topic. Then they left a comment on Active Rain that linked to our clarifying post. They ended the post with a call for action by inviting people to learn more about the profile with a link to it in the NAR store. I followed up by directing people who had tweeted about the original article to this new article.

What was accomplished:

  • We helped to clarify some statistical information in a post about the association.
  • We showed our membership that we are listening and want to engage in discussions with them.
  • We marketed a product that creates non-dues revenue.
  • We drove traffic to our website.

This is a very minor “victory”, but one we should strive to win more often.

It’s Either Now or Never

I had a chance to read Doug Devitre’s new book, It’s Either Now or Never on the plane home from the west coast this week. Doug covers the hurdles involved in modernizing an association’s communication strategy and lays out a path for success. There’s lots of good stuff in there.

Beyond the content, I was really impressed with how Doug used QR codes in the book to advance the reader to tutorials and other online media. It’s really the first place I’ve seen where a QR code makes sense (I’m not a fan of them).

Anyway. It’s a great book that fits easily into your laptop bag. Check it out here.

Conference 2.0 Case Study at BlogWell DC

I’m going to spend a good chunk of May in Washington DC. NAR has it’s Midyear Meetings, I’m hosting unassociated 2011, and the week before, I’ll be presenting at BlogWell DC!

BlogWell is all about “How Big Brands Use Social Media”, and I’ll be presenting on how the National Association of REALTORS® shared our 2010 Midyear and Annual meetings online. For our Annual meeting, we had a sizable budget, but for Midyear, we needed to do it on a shoestring. So, I’ll be sharing what we accomplished for both kinds of budgets. The web traffic we enjoyed for both events was a huge jump over years past, and has laid a foundation for how we will virtualize conferences in the future.

Hope to see you there.

unassociated 2011 is open for registration!

On Monday, May 9th, unassociated returns to Washington D.C.! This day long unconference for association professionals is all about sharing ideas and experiences in being a game changer in your association.

The 2010 event was organized by Maddie Grant, Lindy Dreyer, Ben Martin, and Myself. With approximately 75 attendees, will drilled down into topics like virtualized conferences, online privacy, and the role of social media. The best part about an unconference is that the topics are brainstormed by the attendees the morning of the event.

Bring your A-game because every attendee will be an active participant throughout the day.

Once again, the event will be held at The National Association of REALTORS® D.C. headquarters just blocks away from Union Station and lasts from 9:30 to 4:00.

There’s no registration fee but you need to apply to attend. The event is for association professionals, so they will be picked first. Tell us why you want to attend and why you think you belong at the event. We’ll confirm you ASAP.

Apply Here

Wasting your day on Facebook

I write for my own association from time to time. They tend to appreciate it when I do it there since they are paying me and whatnot. Friday I posted about not fooling yourself about how productive you’re being on Facebook. Today’s post is on our new e-PRO blog and talks about making Android and Apple iOS products work better together.