I had a chance to read Doug Devitre’s new book, It’s Either Now or Never on the plane home from the west coast this week. Doug covers the hurdles involved in modernizing an association’s communication strategy and lays out a path for success. There’s lots of good stuff in there.
Beyond the content, I was really impressed with how Doug used QR codes in the book to advance the reader to tutorials and other online media. It’s really the first place I’ve seen where a QR code makes sense (I’m not a fan of them).
Anyway. It’s a great book that fits easily into your laptop bag. Check it out here.
Todd I’m so glad you had a chance to read it. I’m not a fan of qr codes myself. They simply provide multimedia type content that you can’t get from just reading. This is huge for professional development directors if they can see its application as proven in the book. Thanks for sharing my ideas with those who will take action.