Just a quick note to document an engagement this morning that made me think, “I wish all our engagements were as good as this one.”
We noticed some tweets this morning about an article on Active Rain concerning some statistics in our 2011 Profile of Home Buyers and Sellers. With over 50 comments, it was a popular post. There was some question though as to what the numbers really represented. I contacted our research department (who creates the profile) via email to give them a heads up.
Research agreed that further clarification would be helpful and wrote a blog post about the topic. 
Then they left a comment on Active Rain that linked to our clarifying post. They ended the post with a call for action by inviting people to learn more about the profile with a link to it in the NAR store. I followed up by directing people who had tweeted about the original article to this new article.
What was accomplished:
- We helped to clarify some statistical information in a post about the association.
- We showed our membership that we are listening and want to engage in discussions with them.
- We marketed a product that creates non-dues revenue.
- We drove traffic to our website.
This is a very minor “victory”, but one we should strive to win more often.
